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Academic Journal

Ironic Consumption.

Subjects: *CONSUMER culture; *IRONY; *IDENTITY (Psychology)

  • Source: Journal of Consumer Research. Aug2019, Vol. 46 Issue 2, p246-266. 21p. 2 Color Photographs, 2 Charts, 3 Graphs.

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Periodical

What Does Your Corporate Brand Stand For?

Subjects: BRAND identification; CORPORATIONS; IDENTITY (Psychology)

  • Source: Harvard Business Review. Jan/Feb2019, Vol. 97 Issue 1, p80-88. 9p. 3 Color Photographs, 3 Diagrams.

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