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Academic Journal

PRODUCT SUSTAINABILITY: UTILISING BRAND SYSTEM TO REVIVE RETROBRANDS.

Subjects: *BRANDING (Marketing); *SUSTAINABILITY; *BRAND image

  • Source: Journal of Information Systems Technology & Planning. 2014, Vol. 7 Issue 18, p146-155. 10p. 2 Color Photographs, 1 Diagram.

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  • 1-3 of  3 results for ""CULTURAL identity""