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Academic Journal

PRODUCT SUSTAINABILITY: UTILISING BRAND SYSTEM TO REVIVE RETROBRANDS.

Subjects: BRANDING (Marketing); SUSTAINABILITY; BRAND image

  • Source: Journal of Information Systems Technology & Planning; 2014, Vol. 7 Issue 18, p146-155, 10p, 2 Color Photographs, 1 Diagram

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  • 1-4 of  4 results for ""CULTURAL identity""