HIV/AIDS information promotion at the library: creative campaigns for young adults.

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  • Additional Information
    • Affiliation:
      Reference and Liaison Librarian (Associate University Librarian), Health Science Center Libraries, University of Florida, Gainesville, FL
      Nursing and Consumer Health Librarian (Assistant University Librarian), Health Science Center Libraries, University of Florida, Gainesville, FL
      Health Sciences Liaison Librarian (Assistant University Librarian), Health Science Center Libraries, University of Florida, Gainesville, FL
      Information Technology Specialist, George A. Smathers Libraries, University of Florida, Gainesville, FL
      Information Services Librarian (Assistant University Librarian), Borland Health Science Library, Health Science Center Libraries, University of Florida, Jacksonville, FL
    • Subject Terms:
    • Subject Terms:
    • Abstract:
      Background: While rates of new HIV diagnoses have gone down nationally, Florida's HIV-positive population is growing and remains one of the largest in the country. Given this landscape, it is clear that diverse, creative, and collaborative efforts are needed to better inform the public about HIV risks, prevention, and treatment and to encourage healthy behaviors. Case Presentation: Building on previous work, librarians at the University of Florida engaged in a yearlong project to raise awareness about HIV/AIDS risks, prevention, and treatment among university students and to improve their information-seeking behaviors related to this disease. The "Creative Campaigns" project included 3 distinct elements of activity and engagement, designed to complement one another: a graphic novel contest, a social media campaign, and training for campus health care providers. The contest yielded 4 high-quality submissions, and the monthlong social media campaign garnered over 50,000 views and utilized Facebook ads to extend beyond the library's typical audience. The instruction proved useful to campus counseling and wellness staff. Conclusions: Overall, the team considered the project a success in terms of reaching new audiences in new ways, and several of its components have been integrated into subsequent projects and regular operations. Exploring new methods of outreach through social media and creative formats required careful planning and the development of new skill sets amongst project team members but proved to be a rewarding way to generate engagement in the local community.
    • Journal Subset:
      Computer/Information Science; Double Blind Peer Reviewed; Editorial Board Reviewed; Expert Peer Reviewed; Peer Reviewed; USA
    • ISSN:
      1536-5050
    • MEDLINE Info:
      NLM UID: 101132728
    • Publication Date:
      20190423
    • Publication Date:
      20191218
    • DOI:
      http://dx.doi.org/10.5195/jmla.2019.588
    • Accession Number:
      135961081
  • Citations
    • ABNT:
      NORTON, H. F. et al. HIV/AIDS information promotion at the library: creative campaigns for young adults. Journal of the Medical Library Association, [s. l.], v. 107, n. 2, p. 222–231, 2019. DOI 10.5195/jmla.2019.588. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=rzh&AN=135961081. Acesso em: 12 ago. 2020.
    • AMA:
      Norton HF, Ansell ME, Pomputius A, Edwards ME, Daley M, Harnett S. HIV/AIDS information promotion at the library: creative campaigns for young adults. Journal of the Medical Library Association. 2019;107(2):222-231. doi:10.5195/jmla.2019.588
    • APA:
      Norton, H. F., Ansell, M. E., Pomputius, A., Edwards, M. E., Daley, M., & Harnett, S. (2019). HIV/AIDS information promotion at the library: creative campaigns for young adults. Journal of the Medical Library Association, 107(2), 222–231. https://doi.org/10.5195/jmla.2019.588
    • Chicago/Turabian: Author-Date:
      Norton, Hannah F., Margaret E. Ansell, Ariel Pomputius, Mary E. Edwards, Matthew Daley, and Susan Harnett. 2019. “HIV/AIDS Information Promotion at the Library: Creative Campaigns for Young Adults.” Journal of the Medical Library Association 107 (2): 222–31. doi:10.5195/jmla.2019.588.
    • Harvard:
      Norton, H. F. et al. (2019) ‘HIV/AIDS information promotion at the library: creative campaigns for young adults’, Journal of the Medical Library Association, 107(2), pp. 222–231. doi: 10.5195/jmla.2019.588.
    • Harvard: Australian:
      Norton, HF, Ansell, ME, Pomputius, A, Edwards, ME, Daley, M & Harnett, S 2019, ‘HIV/AIDS information promotion at the library: creative campaigns for young adults’, Journal of the Medical Library Association, vol. 107, no. 2, pp. 222–231, viewed 12 August 2020, .
    • MLA:
      Norton, Hannah F., et al. “HIV/AIDS Information Promotion at the Library: Creative Campaigns for Young Adults.” Journal of the Medical Library Association, vol. 107, no. 2, Apr. 2019, pp. 222–231. EBSCOhost, doi:10.5195/jmla.2019.588.
    • Chicago/Turabian: Humanities:
      Norton, Hannah F., Margaret E. Ansell, Ariel Pomputius, Mary E. Edwards, Matthew Daley, and Susan Harnett. “HIV/AIDS Information Promotion at the Library: Creative Campaigns for Young Adults.” Journal of the Medical Library Association 107, no. 2 (April 2019): 222–31. doi:10.5195/jmla.2019.588.
    • Vancouver/ICMJE:
      Norton HF, Ansell ME, Pomputius A, Edwards ME, Daley M, Harnett S. HIV/AIDS information promotion at the library: creative campaigns for young adults. Journal of the Medical Library Association [Internet]. 2019 Apr [cited 2020 Aug 12];107(2):222–31. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=rzh&AN=135961081