Gloria and Anthony Visit a Plantation: History into Heritage at ''Laura: A Creole Plantation''.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Subject Terms:
    • Abstract:
      The promotion and marketing of Louisiana 19th century plantation life is fraught with contradictions since plantation agriculture depended on slave labor and a rigidly hierarchical class/caste system. How, then, can that history be commodified as heritage and marketed effectively as a tourist destination? Drawing on Said's thesis of Orientalism and historians Hobsbawm and Ranger's concept of invented traditions, the marketing efforts are examined of a St. James Parish, Louisiana plantation called Laura: A Creole Plantation. With access to scripted guided tours, as well as promotional materials directed at tourists and travel professionals, a textual analysis is undertaken of the four ways in which history becomes heritage. These are: emphasizing genealogical continuity; connecting a little-known site with major events in US history; promoting Creole culture as particularly enigmatic; and highlighting women as owner/managers. It is argued that these are tactics that construct the tourist site positively, as primordial and exotic, but also as a precursor of modern practices of business and gender/race relations. These strategies combine, representing the plantation through the discursive activity of objectifying, containing, and commodifying the other, while concomitantly inventing the Laura persona as contemporary heroine. [ABSTRACT FROM PUBLISHER]
    • Abstract:
      Copyright of International Journal of Hospitality & Tourism Administration is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)